A logo is a graphic mark or an emblem used for instant public recognition. Logos consists of graphics, name of the organization along with the catch line of the company. The logo is the image symbolizes an organization.
Because logos are meant to represent company’s brands or corporate identities and promote their immediate customer recognition, it is counterproductive to frequently redesign logos.
Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality.
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